Technology in the service of advertising: QR-code
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Modern technology moves forward, marketers and advertisers do not miss an opportunity to expand the frontiers of their fields of activity. Now gaining general acceptance strange boxes, called QR-code.
QR-code literally means «Quick Response» («quick response”) – matrix code (two-dimensional bar code). Developed a QR-code the Japanese company Denso Wave in 1994. It is notable that in the QR-code can encode any information, text, URL, web address, phone, e-card, location coordinates, and so on. The information may consist of characters, including Cyrillic alphabet, numbers, and special characters. And for its readers want a simple program that is installed on more or less a modern mobile phone. The ability to recognize code scanning equipment makes them very popular in various business sectors, including outdoor advertising. Learn more about QR Code generator.
A QR-code can contain 7089 digits or 4296 characters. Thus, QR-code performs two functions:
can automatically read the various data
puts a lot of information in a small picture (4296 characters – this is more than two typewritten pages).
In addition, even if some of the code (30%) is dirty or damaged, the data can be restored.
Procedure to read QR-code is that the code is read out an application installed on a mobile phone, then the mobile phone acts depending on the type of information stored in the QR-code. If the address of the site – site opens in a browser. If it is an electronic business card – adds a new subscriber to the contact list. If it is plain text (for example, information about the product) – just prints it.
Currently, QR-code is widely distributed in Asia (especially Japan), gradually developing in Europe and North America. He received the highest recognition among mobile users – having a recognition program, the user can instantly bring to your phone text information, add contacts to the address book, go on web-links, send SMS-messages, etc.
Today in Japan to surprise someone QR-codes can not be, they are placed wherever there are potential buyers. For example, on any product in the Japanese supermarket placed QR-code, and the buyer has the ability to quickly scan it with your smartphone and an online page with a detailed description of the product, specifications or video.
So much so, that the Japanese began to use QR-codes in the cemeteries, which contain information about the deceased.
At the beginning of the code used in the labeling of goods and logistics, but with the advent of iPhone and Android, he has become a useful marketing tool, which was used in advertising.
In print and outdoor advertising using QR-codes can at times expand the limited capacity of these ad formats. Complementing the picture and text to other interesting content, encoded in QR-code, advertisers tend to hold audience interest and engage her in further communication with the brand.
Thus, Volkswagen set up a virtual test drive right on the page print advertising. Using his iPhone magazine reader can see how the three high-tech options Car Volkswagen. In the Lane Assist phone to vibrate when approaching the edge of the road, in the mode Adaptive Lights lights followed the bend in the road, and in the mode of Adaptive Cruise Control Keep a safe distance from the next car.
The original campaign for the freedom of the press had “Reporters without borders”: in magazines published photos of dictators and “enemies of the free press.” Readers scan the QR-code on the page, and then began to talk politics mouths of journalists – about what is really going on in the country. Campaign slogan: “For out of the mouth of some never hear the truth.” After viewing the video readers come to the site, where they could learn more about the campaign and the organization “Reporters without Borders”.