What is missing Windows Phone 7.5 for success?
In the smartphone market, there are two incredibly successful platform: Apple iOS and Google Android, which provide sales of most devices. These operating systems are guaranteed long-term prosperity. The obvious question is whether it remains still a place for the third important player?
webOS after passing into the hands of HP quickly lost a hope for a rapid development and a decent future. However, after a change of leadership HP has an informed decision on the extension of the operating system as its own means and efforts of third-party developers, making the project open. The company even promised again to release a webOS-plate in 2013. RIM also has not been successful: its tablet PlayBook not met expectations and is sold at discounted prices, but the company does not leave determined to win market share thanks to its own platform, next generation BlackBerry 10. Samsung is positioning bada OS for smartphones, entry-level segment.
Currently, the only worthy rival iOS and Android is Microsoft Windows Phone 7.5, still occupies a modest position in the market. According to a recent Gartner research global smartphone market, Windows Phone has 1.5%, yielding five competitors.
As reported by , Editor Harry McCracken Technologizer site (Harry McCracken) changed more than a week on your iPhone 4S provided by Nokia smartphone Lumia 800, running Windows Phone 7.5. He was pleased with the mobile environment, but identified five factors which, in his opinion, lacks the operating system for success.
The software. Windows Phone 7 on the market for over a year, but for a long time gave the impression of crude. Windows Phone 7.5 is easy to learn, effective and pleasant to use. Its interface can offer a special environment – iOS was a serious opponent. Google Android 4.0, by comparison, far surpassed the previous version, but still is analogous in many ways echoing the concept of iOS.
A good hardware. According to McCracken, the current line of WP-sets is not bad, but it’s nothing special stands out. Lumia – an excellent example of industrial design, but the smartphone mediocre by modern standards. A similar decision Radar 4G by HTC is a good mid-level machine, but not a leader. Samsung Focus models are very similar range of Galaxy S.
While there are no market-based device Windows Phone, which could attract the attention of the iPhone or Android-expensive vehicles. Such decisions could in the future to provide Nokia, showing that it is in the past its ability to create attractive from the hardware side smartphones.